All tagged fundraising
If you’ve been fundraising for a while, you know a smart, compelling case for support is a go-to essential for your fundraising toolbox. You probably also know it’s not as simple as “if we write it, people will give.” So, how do you use your case to build investment and motivate donors?
Communication builds trust. Not every negative situation warrants a communications strategy. There are times when it’s best to stay quiet and let the storm pass. But sometimes an issue lands in the public sphere, and the best strategy is to communicate about it with your donors—or, at least, some segment of them.
Just take everything you know about fundraising communications and consolidate it into a short, sweet, hit-it-out-of-the-park, end-of-year letter. Because, in a nutshell, the EOY appeal is all about: donor love, building connection, and a compelling call to action.
