All in Donor Communications
If you’ve been fundraising for a while, you know a smart, compelling case for support is a go-to essential for your fundraising toolbox. You probably also know it’s not as simple as “if we write it, people will give.” So, how do you use your case to build investment and motivate donors?
Communication builds trust. Not every negative situation warrants a communications strategy. There are times when it’s best to stay quiet and let the storm pass. But sometimes an issue lands in the public sphere, and the best strategy is to communicate about it with your donors—or, at least, some segment of them.
How has 2020 changed how you communicate with donors? What strategies are working? What’s making your donors feel connected—to you?
