If you’ve been fundraising for a while, you know a smart, compelling case for support is a go-to essential for your fundraising toolbox. You probably also know it’s not as simple as “if we write it, people will give.” So, how do you use your case to build investment and motivate donors?
Communication builds trust. Not every negative situation warrants a communications strategy. There are times when it’s best to stay quiet and let the storm pass. But sometimes an issue lands in the public sphere, and the best strategy is to communicate about it with your donors—or, at least, some segment of them.
As fundraisers, we’ve glided from one pivot to the next over the last couple of years, mapping and re-mapping our strategies. Whether hosting virtual galas or deploying TikTok campaigns, we’re forever seeking fresh ways to engage, steward, and love our donors. And, as we breathe in the first bursts of crisp, fall air, we know the year-end season is upon us. How are you gearing up to launch your big EOY campaign and crafting your story so it resonates in the context of 2022?
Just take everything you know about fundraising communications and consolidate it into a short, sweet, hit-it-out-of-the-park, end-of-year letter. Because, in a nutshell, the EOY appeal is all about: donor love, building connection, and a compelling call to action.
How has 2020 changed how you communicate with donors? What strategies are working? What’s making your donors feel connected—to you?
